K-Beauty Hit $15bn Online in 2025 — But Is the Boom Peaking?
K-beauty's online market hit US$15bn in 2025, up 24%, with the US driving 54% of sales — but experts debate whether mainstream adoption signals a coming peak.
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Beauty Retail
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K-beauty's online market hit US$15bn in 2025, up 24%, with the US driving 54% of sales — but experts debate whether mainstream adoption signals a coming peak.